What Thailand Growth Teams Argue About Credit
Teams here often juggle store listings, LINE campaigns, influencer codes, and paid social—each with different click-to-install delays. Flat credit rules ignore those delays and create false winners.
The useful arguments are concrete: which partner drove first opens that later paid? Which creative only works when a push follows within two days?
Settle those questions in a written attribution policy before the next budget cycle. Shared rules beat charismatic slides.