List the touchpoints
Install sources, deep links, in-app referrals, email, push, partners, and store listing. Name owners for each.
Source Map
A thematic playbook for attribution reporting: inventory the touches that matter, choose credit rules, and rehearse the readout before budget week.
Application attribution fails when teams argue about charts they never defined together. The Source Map is how we structure that conversation—whether you hire us for a full engagement or run the steps internally first.
Use it before a model redesign, after a messy campaign month, or when finance asks for channel credit that product cannot explain.
The map in five moves
Each step produces an artifact you can keep. Skip nothing if tracking integrity is in doubt.
Stress-test the tags
Confirm UTMs, SDK coverage, and dark-traffic rates. Fix the loudest gaps before you argue about models.
Pick credit rules
Choose first-touch, last-touch, or a simple multi-touch frame against the decisions you make—budget, creative, onboarding.
Write the first report
Produce channel credit tables plus a one-page narrative. Include one limitation so trust stays intact.
Run the readout
Facilitate a short session that ends with owners and dates—not another unresolved debate.
Ready for a guided pass?
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