Attribution Model Design
Choose and document how channels earn credit across your app journeys.
Apiroutebase
Attribution reports your growth team can stand behind. We design attribution models, write channel credit reports, and facilitate readouts so growth and product teams share one version of what worked.
Primary engagement
Most clients begin with Attribution Model Design—settling how channels earn credit across app journeys before the next budget review.
You leave with a written policy, a model recommendation with trade-offs, and a shared language for product, growth, and finance. No software install required; we work with the analytics stack you already run.
Related offers
Book audits, written reports, facilitated readouts, or a monthly retainer when campaigns move weekly.
Channel Credit Reports
Narrative attribution reports that explain which sources move installs, activations, and paid outcomes.
Tracking Integrity Audit
Find gaps, duplicates, and mislabeled sources before your next attribution cycle.
Campaign Readout Facilitation
Guided sessions that turn attribution numbers into budget and product actions.
What clients say
Evidence from teams who needed attribution reporting they could defend—not another dashboard wallpaper.
“We finally stopped rewriting the same channel story every Friday. The model design session forced us to pick rules finance would accept.”
Still wish we had started the tracking audit a month earlier—some paid links were already muddy.
“The channel credit report gave our Bangkok product squad language for why organic referrals deserved budget, not just paid UA.”
“Readouts used to dissolve into chart archaeology. Facilitation kept us on decisions and owners.”
Map your sources before the next spend cycle
Walk the Source Map playbook, then book the engagement that fits.