Attribution Model Design
A facilitated engagement that settles first-touch, last-touch, and multi-touch rules against the decisions your team actually makes—then writes them down so reporting stays consistent.
Attribution arguments waste quarters when product, growth, and finance each keep a private definition of “what worked.” We map your install-to-conversion paths, pressure-test model options against real campaigns, and leave you with a policy your Bangkok or remote teams can defend in weekly reviews.
What you receive
- Channel and touchpoint inventory
- Model recommendation with trade-offs
- Written attribution policy
- Stakeholder alignment session
